Discover Authenticity

Connect with the heartbeat of Ruidoso—its people.

Engage with our warm community and become part of something extraordinary. Ruidoso isn't just a beautiful mountain town destination; it's a journey into the heart of authenticity, where genuine connections and unforgettable experiences await. Join us as we invite you to explore the real charm of Ruidoso—its people. Get ready to discover the true spirit of our community, where traditions thrive, landscapes enchant, and memories last a lifetime. Are you ready to get real in Ruidoso?

 
Featured
Eddie and Shelby Gutierrez: Don’t Discount Your Daydreams  
Eddie and Shelby Gutierrez: Don’t Discount Your Daydreams  

Discover the remarkable journey of Shelby and Eddie Gutierrez, the founders of Downshift Brewing Company, who turned their daydreams into a thriving Ruidoso business with a deeply rooted connection to the community they love. Not only do they create exceptional beer, but they also champion positive change and community spirit. Learn about their inspiring journey and its impact on Ruidoso's local economy and culture.

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From Tourist to Torchbearer: Elizabeth Potter's Journey in Ruidoso
From Tourist to Torchbearer: Elizabeth Potter's Journey in Ruidoso

Elizabeth Potter's inspiring journey from tourist to community torchbearer in Ruidoso is marked by courage and compassion. Captivated by the town's charm as a visitor, in 2008, she made Ruidoso her home. Rising through the ranks at Head Start and co-founding Ruidoso Food 4 Kids, Elizabeth's resilience and dedication have left a lasting impact. Her legacy is simple yet profound: "I hope people remember me as someone who cared." Elizabeth's story highlights the transformative influence of one person on a community.

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Nature, Family, and Adventure: Meet the Dynamic Duo Behind Ruidoso's Happy Hiker
Nature, Family, and Adventure: Meet the Dynamic Duo Behind Ruidoso's Happy Hiker

Meet Jerod and Amanda Foster, the adventurous couple behind the Happy Hiker store in Ruidoso, a local outdoor shop stocking clothing and gear for hiking, camping, and more. The Fosters are actively involved in Ruidoso's community, supporting local scholarships and planning trail runs. They enjoy time in nature with their family and look forward to the future of Happy Hiker.

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Nominate Someone: Real Ruidoso thrives on community recommendations. It's through these recommendations that we unearth unsung heroes and untold stories. If you or someone you know deserves recognition, please don't hesitate to share their story with us here. We're constantly seeking out intriguing and talented local creatives, professionals, entrepreneurs, businesses, nonprofits, and more. Thank you!