WELCOME TO DISCOVER RUIDOSO TOURISM MEDIA ROOM
Discover Ruidoso is New Mexico’s Village of Ruidoso official tourism brand.
MEET OUR TRAVEL MEDIA TEAM
Our Travel Media team works with journalists, freelance writers, social influencers, editors, broadcasters, and industry partners to create travel-focused stories that tell our story, and build awareness of Ruidoso, New Mexico, as a destination with a unique mountain culture. Our mission is to inspire visitors to experience and share Ruidoso again and again.
Kerry Gladden, PR & Media Relations
With more than 30 years of experience in the PR and media relations industry, Kerry has spent much of her career in large international firms and big-brand corporate America on the West Coast. In 2004, she moved from the rat race of LA back to her hometown of Ruidoso, where she now runs her own marketing communications firm, The Agency. Although she has clients across the country in various business sectors, she loves the fact that she gets to represent the beautiful village she has always called home.
Alden Gilligan, Creative Director & Social Media Strategist
Alden, a native New Mexican with a background in project management and event planning, earned a BA of Fine Arts with an emphasis in Graphic Design from the University of San Francisco. Her twins keep her beyond busy, but she does find moments of quiet to enjoy a cup of coffee and focus on her design work. Her greatest inspiration is nature, and she loves to incorporate textures and patterns from natural items in her work where they fit.
Bay Hirschfeld - Director of Client Relations & Research
Bay is an accomplished hospitality professional with 15+ years of experience managing all aspects of daily business operations throughout the hospitality sectors of food and beverage, travel, lodging, tourism, and meetings and events. Her career has spanned from the West Coast to the East Coast and abroad working with a variety of organizations and clients including NFL, Hilton Hotels, Avis Budget, Comic-Con, Auberge Resorts, Hakkasan Group and Kuoni Travel.
Rebecca Grasmueck, Media Trafficking
Rebecca has lived on the East Coast all her life. After earning a Communications degree from Virginia Tech, her advertising career was launched in the Washington, D.C. area at agencies such as RTC and Arnold Worldwide. She spent six years in Account Management, overseeing creative development and production for various clients, including Blue Cross Blue Shield, Amtrak, and the United States Mint.
About Us
DiscoverRuidoso.com is the Village of Ruidoso’s official tourism brand with the overriding objective to provide inclusive travel information that makes it easier to plan a Ruidoso, New Mexico vacation—right now. Discover Hotels & Lodging, Trip-Planning Guides, Maps, Itineraries, Vacation Rentals, and more.
MEDIA SUPPORT
What is there to see, do, film, and write about in Ruidoso, New Mexico? Where is it and how do you get there? Need to download images, video, or publication-ready stories? It’s all here, along with some interesting Ruidoso facts.
Media Visits
If you are planning a visit to Ruidoso and need assistance with story ideas or travel itineraries, please complete and return the Media Assistance Form (see submission form below) at the earliest possible opportunity. The earlier you contact us, the more we may be able to assist you.
Influencer Collaborations
DiscoverRuidoso.com is actively cultivating a dynamic network comprising bloggers and social media influencers. Our aim is to captivate travelers and unveil the distinct charm of our picturesque locale. Here's a glimpse into their perspective:
Photo Video Library
Ruidoso Tourism offers an online media library of digital assets available for non-commercial use in promoting travel to Ruidoso. Ruidoso is also a community member of New Mexico True, view our NMTrue partner page and video library. If you cannot find an image that meets your requirements you can contact our PR & Media Relations office by calling 575-257-9990 (landline), 575-937-2664 (mobile), or via e-mail.
Travel Advisor Resources
Planning Ruidoso travel for your clients? Explore destination information, planning resources, accommodations, experiences, and tools designed to help travel advisors confidently recommend and plan a Ruidoso getaway.
Explore Travel Advisor ResourcesMEDIA RESOURCES
Press Kit
The Travel Media section of our Website contains contact information for our tourism team and links to:
Ruidoso story ideas and other recent press mentions.
A Request for Media Assistance form – our media relations team will respond promptly.
Access to our Digital Asset Library with high-quality photos and videos for media and editorial use only.
Ruidoso Fact Sheet
ADDITIONAL RESOURCES
Social Media
For an insider’s perspective, follow Ruidoso Tourism @DiscoverRuidoso on Twitter, Instagram, Tik Tok, and Ruidoso, New Mexico, on YouTube and Facebook at facebook.com/RuidosoNM
Visitor Information Center
More than 40,000 people are assisted each year at the Visitor Information Center at 451 Sudderth Drive inside 1st National Bank.
For general information on attractions, transportation, events, and lodging in the Village of Ruidoso, call the Visitor Information Center at 877-784-3676.
Visitor Planning Guide
A Visitor Planning Guide can be viewed online at visitruidoso.com/ruidoso-visitor-guide. To receive a copy by mail in the U.S., call 877-784-3676, write to the Ruidoso Valley Chamber of Commerce, 720 Sudderth Drive, Ruidoso, NM 88345; or send an email. Domestic and international shipping charges apply.
WHAT YOU NEED TO KNOW ABOUT RUIDOSO
RUIDOSO AT A GLANCE
Ruidoso, New Mexico Fact Sheet
Ruidoso is a four-season mountain village in southern New Mexico's Sacramento Mountains. Surrounded by the Lincoln National Forest and located near the Mescalero Apache Reservation, Ruidoso combines outdoor recreation, arts and entertainment, locally owned shopping and dining, and easy access to some of southern New Mexico's most distinctive landscapes and historic sites.
6,920 ft.
Official elevation
7,580
Estimated population, July 2025
16.13 sq. mi.
Village land area
4 Seasons
Year-round mountain recreation
OUTDOOR RECREATION
Mountains, Trails, Lakes & Open Space
Ruidoso's location in the Sacramento Mountains puts outdoor recreation within easy reach throughout the year.
Trails & Open Space
Village parks and recreation areas provide trails and pathways for walking, hiking, mountain biking, and exploring the mountain landscape.
Lakes & Fishing
Grindstone Lake and Alto Lake provide opportunities for fishing, paddling, walking, wildlife viewing, and relaxed time outdoors.
Golf & Recreation
The Ruidoso area offers golf, disc golf, mountain biking, hiking, and other recreation at elevations ranging from village streets to high mountain terrain.
HIGH-COUNTRY ADVENTURE
Ski Apache
Mountain Recreation Above Ruidoso
Ski Apache, operated by the Mescalero Apache Tribe, brings high-elevation skiing, snowboarding, and mountain recreation to the Sacramento Mountains near Ruidoso.
Explore Ski Apache →- Located approximately 15 miles from Ruidoso
- Winter skiing and snowboarding
- High-elevation mountain terrain
- Scenic views across southern New Mexico
BEYOND THE OUTDOORS
Arts, Culture, Shopping & Entertainment
Ruidoso's mountain setting is only part of the experience. Arts, entertainment, locally owned businesses, dining, and community events give visitors plenty to explore beyond the trails and lakes.
Arts & Entertainment
Galleries, live music, performing arts, festivals, and cultural experiences contribute to Ruidoso's year-round appeal. Explore arts, culture and history →
Midtown Ruidoso
Ruidoso's walkable Midtown district brings together locally owned shops, galleries, restaurants, tasting rooms, and community events. Explore Midtown Ruidoso →
EXPLORE THE REGION
Nearby Places & Day Trips
Ruidoso makes a convenient base for exploring historic communities, scenic byways, public lands, and some of southern New Mexico's most distinctive landscapes and cultural sites.
Population estimate: U.S. Census Bureau, July 1, 2025. Destination information is maintained by Discover Ruidoso. Attraction hours, access, recreation conditions, and seasonal operations may change; confirm current information when planning a visit.