Romance at Hope Ranch Brings Hallmark Magic to Ruidoso

When the Hallmark original Romance at Hope Ranch (Premiering Feb. 28, 2026) selected Ruidoso, New Mexico, as its filming location, it chose a destination known for sweeping mountain views, authentic ranch culture, and unmistakable Western charm.

Starring Alison Sweeney and Gabriel Hogan, the film follows a woman who arrives in Ruidoso determined to run a ranch and revive a beloved community gala — discovering love and renewed purpose along the way. While the storyline is fictional, the setting is entirely real.

And that setting is Ruidoso.

A Natural Fit for Film

Located in the Sierra Blanca mountains of southern New Mexico, Ruidoso offers a cinematic landscape in every season:

• Pine-covered hills and high-altitude meadows

• Working ranches and open pastures

• Rustic barns and wide western skies

• Crisp mountain air and golden-hour sunsets

These are not studio backdrops — they are authentic Ruidoso locations that visitors can experience year-round. The film captures the warmth, light, and sense of possibility that define a stay in our mountain village.

Plan Your Own Ruidoso Getaway

Inspired by the scenery in Romance at Hope Ranch? You can step into the same setting with a trip to Ruidoso.

Visitors enjoy:

• Cozy cabins and scenic lodges

• Ranch experiences and guided horseback rides

• Locally owned boutiques and galleries in Midtown

• Mountain-town dining and regional brewpubs and wineries

• Annual festivals and community events

Whether you’re planning a romantic escape, a friends’ weekend, or a family adventure, Ruidoso offers an atmosphere that feels both relaxing and invigorating.

Discover the Setting Behind the Film

Produced for the Hallmark Channel, Romance at Hope Ranch showcases the landscapes and spirit that make Ruidoso a sought-after destination for filmmakers — and travelers.

Watch the film, then come experience the real thing.

Because in Ruidoso, the scenery isn’t just part of the story — it’s part of the journey.

Love seeing Ruidoso on screen?

Explore more movies and productions filmed right here in the Sierra Blanca mountains.

→ View all Filmed in Ruidoso features.