A carved wood bear greets visitors in the Midtown shopping district.

Nestled in Ruidoso’s downtown, Midtown is the village hub for dining, arts, and shopping. Stroll through Midtown and enjoy a great selection of restaurants, boutiques, wineries, brewpubs, and cafes.

Purchase Pendleton® products at Parts Unkown (formerly Brunell's), a Ruidoso retail store selling top-name outdoor shoes, clothing, and accessories.

Offering exclusive Native American made jewelry in Ruidoso for 20 years.

Enjoy a horse-drawn carriage ride in Midtown Ruidoso

Strolling Ruidoso's Midtown shopping district.

Shopping for carved bears at Grizzly's Bears in Ruidoso's Midtown.