Competing in the XTERRA World Championship? Take your race week beyond the course with the XTERRA Ruidoso Shop Hop.

Throughout championship week, registered XTERRA World Championship athletes can enjoy exclusive discounts and special offers at participating Ruidoso businesses by presenting their official XTERRA race credentials.

Discover locally owned boutiques, outdoor outfitters, gift shops, galleries, breweries, wineries, restaurants, and specialty retailers while exploring one of New Mexico’s most distinctive mountain shopping districts. Whether you’re celebrating a finish, relaxing between events, or picking up a memorable souvenir, the Shop Hop is a great way to experience the heart of Ruidoso while supporting local businesses.

Participating businesses are offering a variety of exclusive XTERRA discounts throughout race week. Offers vary by location and are subject to change.

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Eligibility

Registered XTERRA World Championship athletes can enjoy exclusive discounts at participating Ruidoso businesses during race week. Claim your official XTERRA Ruidoso Shop Hop digital pass, then present it at participating businesses to receive special offers while exploring locally owned boutiques, restaurants, breweries, wineries, outdoor outfitters, galleries, wellness businesses, and specialty shops throughout Ruidoso.

Claim your digital Shop Hop Pass:
https://xterraplanet.com/activity/xterra-ruidoso-xterra-ruidoso-shop-hop

View participating businesses and offers:
https://www.ruidosomidtownassociation.com/xterra-ruidoso-shop-hop

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