Competing in the XTERRA World Championship? Take your race week beyond the course with the XTERRA Ruidoso Shop Hop.

Throughout championship week, registered XTERRA World Championship athletes can enjoy exclusive discounts and special offers at participating Midtown Ruidoso businesses by presenting their official XTERRA race credentials.

Discover locally owned boutiques, outdoor outfitters, gift shops, galleries, breweries, wineries, restaurants, and specialty retailers while exploring one of New Mexico’s most distinctive mountain shopping districts. Whether you’re celebrating a finish, relaxing between events, or picking up a memorable souvenir, the Shop Hop is a great way to experience the heart of Ruidoso while supporting local businesses.

Participating businesses are offering a variety of exclusive XTERRA discounts throughout race week. Offers vary by location and are subject to change.

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Eligibility

XTERRA Shop Hop offers are available exclusively to registered XTERRA World Championship athletes.

Please present your official XTERRA race credentials at participating businesses to receive the advertised offer.

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Learn More

View participating businesses, available offers, and complete program details on the official Ruidoso Midtown Association Shop Hop page:

https://www.ruidosomidtownassociation.com/xterra-ruidoso-shop-hop